ACCELERATYNG

OBJECTIVES _
Pick an existing company and create a line of skin care product under the brand. The challenge is to expand the company's style and culture into a different product. This project included designing and fabricating all the bottles and a 3D product display stand.

SOLUTIONS _
TAG Heuer has a respectable history in the watch industry tracing back to 1860. The company produces outstanding performance watches to meet professional needs, like race car drivers and astronomers. The point of sale display stand mimics the face of a watch to pay homage to TAG Heuer's origins. Using only red and degrees of grey further emphasized the masculine nature of this product.

 

Packaging 3 // Fall 2012


[Packaging project]

速度

目的_
由学生自行选择品牌,并为旗下设计一系列的护肤产品。这项作业的挑战是把该品牌的文化特色融入护肤产品内。从外观设计到与模塑公司合作,最后设计出一套完整系列的瓶罐与销售展示台。 

设计方案_
豪雅在制表业甚有名声并享有长久历史。该公司生产出色腕表,多元风格足以满足各专业需求,从赛车手到宇航员等各式不同职业。为了呈现该公司的历史特色,我决定把销售展示台做成手表面的样子。在整体的设计中只选择红与灰色强调此产品线的刚阳性质,以男性消费者为目标。