CONSUMYNG

OBJECTIVES _
Design campaign promotional materials for a cause of your choice. This includes mainly digital mediums like a website, a mobile app and a mobile website plus extras.

SOLUTIONS _
The campaign Know Your Food is aimed towards parents with young picky eaters. The mobile App and card game provides a fun and casual way to teach children where their vegetables come from. Both the hand drawn illustrations and typeface are designed specially with younger audiences in mind. Bright colors are used to associate fresh food and ingredients. Designing a responsive website that works on desktops and mobile browsers was challenging yet fun.

 

GRAPHIC DESIGN 3 // SUMMER 2011


[BRANDING PROJECT]

蔬菜

目的_
任意选择一个非盈利团体并为其设计新风貌。包括网站,手机与平板 app 和其他物品的设计。

设计方案_
Know Your Food 的客群是父母与他们年幼的挑食孩子。手机 app 和游戏卡提供了一个有趣又轻松的方式来教导孩子蔬果从何而来。无论是手绘插图和字体都为小朋友而特别设计。我特别使用明亮的色彩就是为了和新鲜食物打上等号。