PROTECTYNG

OBJECTIVES _
From the list of handpicked Fortune 500 companies, choose one company and redesign their brand.

SOLUTIONS _
Abbott has a long history in the pharmaceutical industry. The brand has provided comfort and security for generations. The mission is to give the company a facelift, to bring the brand closer to the modern world of science and technology. The main changes are employing a lighter blue brand color and the use of san serif.

 

Identity 2 // Spring 2012


[Branding project]

保健

目的_
从财富世界 500 强排行榜中选择一个正在拓展营运的公司,为该公司重新设计标志。

设计方案_
雅培公司在医药行业里有着悠久的历史。该品牌为几代人提供出色以及品质绝佳的药品。这次的使命是给该公司一个小更新,把这品牌带进科学和高技术的现代感。主要的改变是采用淡蓝色的品牌颜色和使用简单的字形,将雅培公司的形象更拉近民心。