TRANSFORMYNG

OBJECTIVES _
Choose a fictional of existed design conference and design an array of promotional materials based on a concept that is non conventional. Design direction should be focused on experimental typography and layout treatments.

SOLUTIONS _
Code is often seen as just numbers or as geek languages to non programmers. For this conference, codes are introduced to designers as a new language, as a new way to generate animated imagery. The codes are dissected into sections, and it slowly builds up to a complex system throughout the book. Conference materials consists of a main book about coding, a conference schedule booklet, a poster and a short video.

 

Typography 4 // Spring 2013 

[Print project]

解码

目的_
选择或虚创一个设计会谈,并且为该会谈设计一系列的文宣产品。设计方面应该从非传统的概念出发,并注重实验性的文字和插图排版。 

解决方案_
对非程序设计员来说,编程语言常常被看成一组文法不通的数字和句子。然而这次的会谈,编程语言将被介绍给平面设计师,希望设计师可以从中受益并且把这电脑程式语言运用在制作复杂插图上。在这本书里,编程被分为几个部分,从开始的简单指令,到最后的复杂结构。文宣产品包括一本关于编程的入门书、会谈日程表、限量版海报和宣传短片。 

Book cover

Book cover

Inside pages with vivid colors

Inside pages with vivid colors

Book spreads

Book spreads

Complex imagery with it's code

Complex imagery with it's code

From the sketching process

From the sketching process

One of the spread and the book spine design

One of the spread and the book spine design

One of the spread and mindmap about language

One of the spread and mindmap about language

Spreads

Spreads

Conference schedule booklet

Conference schedule booklet

Table of content for the schedule booklet

Table of content for the schedule booklet

Event poster

Event poster