Design Forecast Live Branding 2018
An event that brings together Gensler’s clients to discuss trends and ideas that will impact cities and influence the human experience in the years to come. The event includes speaker sessions, lively panel discussions and interactive sessions.
My role:
I assisted a senior designer and the event team to create the event’s branding. The logo elements features a stacking of shapes that represent flexibility and structured. The brand was kept simple by the usage of the brand’s red, with occasional gradients where appropriate. The event team built out the rest of the event materials using the main brand elements.
Main webpage design for the event with teaser video and RSVP system.
Stage atmosphere in red and dark blue.
Headline typography treatment utilized the logo’s design elements.
In addition to the main LIVE event, local offices across the firm hosted Design Forecast Local events to extend the conversation locally. Each offices expanded the brands upon the original branding.
Various offices’ email invitation to Design Forecast Local.