Omnicell, Illuminate LIVE 2022

Illuminate LIVE is an annual industry conference held by Omnicell. It’s packed with C-Suite features keynote sessions, interactive demos, and best practices for pharmacy, nursing, and hospital sector, transforming their medication management strategy. This is the first in-person + online hybrid conference since COVID19’s quarantine.

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Challenges:
Relatively short brand development time.

My role:
I developed the brand elements to be minimal by reserving a lot of negative space to accommodate headlines. The background was kept in black color to let the design elements shine. Project lead time was 1 month before starting production with third-party vendor and in-house campaign effort. Branded assets included:

• light beams in different configurations to be use as backgrounds

• attendee badges, lanyards, gift bags, and notebooks

• event landing page

• printed signages for venue

• digital ads

• series of social media post

• email template

• limited printed invitation for VIPs

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Landing page design. Link to live site here.

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Venue floorplan mapping with directional signages overview.

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Social media posts and various sized ads.

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Campaign email design. Custom badge and lanyard design.

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Custom fold limited printed invitation for VIPs, front and back. The unfolding concept mimics the unfolding of the event.